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Course Information 

Course Name: Introduction to Marketing                             Course Code: BMI3C

Course Information: This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice. 

Course Type: University             Grade Level:  11        Credit Value:1.0

Teacher: Mrs. Tan

Prerequisite: none

Ministry Guideline/Date: Business Studies, The Ontario Curriculum, Grades 11 and 12, revised 2006

The primary textbook used for this course is:

The World of Marketing: A Canadian Profile, 2003, by David Notman and Jack Wilson


 Unit Descriptions



 Marketing Fundamentals



 The Marketing Mix



 Trends in Marketing



 The Marketing Plan



 Marketing Career Opportunities


 Term Evaluations

 Unit Tests - 35% 

 Mini-Tests - 20%

Assignments  - 15%


 CPT - 15%

 Exam - 15%

 Total - 100%