To have a successful brand, you need to get your eCommerce site as high up the search engine ranks as possible. Sometimes, though, you don’t really know how well your site is actually doing. And even when you think you are doing all the right things, it still isn’t as high up in search results as you had hoped. In this case you can check out your domain authority (DA) to see how your website is really perceived. Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by software development company Moz, and gives an overview of likely search engine performance.
To have a successful brand, you need to get your eCommerce site as high up the search engine ranks as possible. Sometimes, though, you don’t really know how well your site is actually doing. And even when you think you are doing all the right things, it still isn’t as high up in search results as you had hoped. In this case you can check out your domain authority (DA) to see how your website is really perceived. Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by software development company Moz, and gives an overview of likely search engine performance.
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How Domain Authority is Calculated
There are 40 factors that Moz looks for to calculate the DA score. These include things like root domains or inbound links. The latter is especially important in calculating the score, as a site with a high amount of inbound links from authoritative and relevant domains will score higher.
Say, for example, you run a broadband firm. It won’t be enough just to talk about your products, you will need to have inbound links to blog posts, product pages, and more to help you score higher. Sites with no inbound links at all tend to have an authority score of around one.
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The issues with Domain Authority
One issue with the Moz scoring system is that when you score a high rating, it is harder to improve on than if you score low. So, for example, if you scored 70, you would have to make a lot more effort to improve on your score than if you scored 30. Meaning, even if you devise a new, successful marketing campaign to boost traffic or get rid of any bad links, the impact on your DA score will still be less.
To add to this, there is also a possibility of your domain authority decreasing through no fault of your own. This happens when a globally popular site, such as Twitter, gets a high number of backlinks or otherwise improves. This automatically pushes your site down the search ranks in comparison and lowers your score.