Best Online Reputation Repair
How are your products and services written on the internet? How big is the effect of negative expressions about your business online by consumers? Are you aware of your online reputation? Is it possible to positively influence an online reputation?
The internet offers many platforms where customers can share their experiences with your company. For example, on consumer forums, on networking sites and in blogs.
Protect Your Reputation Online
Search engines also present these written experiences in their search results when searching for information about your company, product or service. The tone of these experience stories, assessments and opinions largely determine how (potential) customers think about you.
I also received an invitation in my mailbox. You will be asked to assess the most admired companies in your own sector on four global aspects: product leadership, customer orientation, quality of execution (based on the treacy and wiersema model), supplemented with good employment practices.
The usefulness of such surveys is limited (even if the promoters may only pursue pr or commercial purposes). Why? The results give an incomplete picture, too little steering information and explain at most incidents or performances from the past. The results say nothing about the actual reputation of these companies among their stakeholders.
4 Steps To Protect Your Organisation Against A 'Fake News Tsunami
Social media is flooded by a wave of incorrect information. According to american research by mit, incorrect information is shared 70% more often on twitter than the news that is truthful. The same disturbing phenomenon occurs on other social media platforms, including facebook. The distribution of fake news pollutes online searches and can have far-reaching consequences for the reputation of organizations and individuals.
How To Protect Your Reputation Online?
Below you will find four proactive steps that you can take to protect your organization against this in advance.
- Know What Is Being Said And Written About You
Eradicating fake news before it goes viral requires early signalling and rapid response. You can anticipate this by continually monitoring all relevant online and offline media. On the name of the organization, on the names of key persons and on themes and issues relevant to the organization.
- Know The Facts
Prepare fact sheets on all possible rumours and issues that can circulate about your organisation and put them in a q & a. This allows you to respond quickly and adequately to social media and other online channels.
- Prepare A Crisis Communication Plan
Do this per potential rumour, this makes the right and timely action possible.
- Make Use Of Allies And Fans
This can involve employees, customers, suppliers, partners, influencers, and so on. Turn them into an endorser. When they invalidate incorrect information, this is often seen as more reliable than when only representatives of the organization that are under attack do so.
- Think Visually For More Involvement
It is difficult for mobile users to convince them of your product or service. The first thing they see on their mobile is decisive if they do or do not stay on your website.
A convincing entrant is important, otherwise they have flown. Visualisation is therefore the key to conviction and leads to more involvement with your brand. Imagine the following. You want to hire a boat on the amsterdam canals with your friends on a sunny summer's day.
Improve Your Online Reputation
You decide to consult google and click on a website where you encounter an endless piece of text. You no longer see the forest through the trees and decide to consult another website. Or, you come to a website where the experience is central and you are made enthusiastic by watching a video.
In the video, you can see how nice others have had in the amsterdam canals and what the possibilities are about renting boats. You can fill in for which website the consumer would choose. It means a visual entrant, for example in the form of video, attracts attention, enthuses visitors and stays longer on your website.