Why have a social media strategy for your business?


Nowadays, the use of social networks is ideal for the communication of your business. These supports make it possible to be as close as possible to customers and prospects, and therefore have many advantages for optimizing a company's image.

Your employer brand must be visible to as many people as possible. It is for this purpose that inbound recruiting mixes the inbound marketing methodology and HR needs.

Why take an interest in social networks?

While not all businesses have a social media presence, many say they understand the issues. Indeed, these are exchange platforms for Internet users, and brands are among the many topics addressed by them, whether to give an opinion, positive or negative, to give feedback, share information ...

In terms of communication, this is an interesting field to exploit, allowing you to optimize your company's image directly with your customers and prospects.

In an ultra digitalized world, social media marketing services are essential! But the training of recruiters is unfortunately not updated in this sense. HR marketing is too little (or else) used, which affects the performance of the HR department at all levels (attracting the right candidates, getting them converted by submitting CVs, retaining employees to make them ambassadors).

What are the advantages?

Investing in social networks can offer you many possibilities and support your global or digital communication strategy. In this way, you can, in particular:

Increase the visibility of your business

By diversifying the presence of your company here on social networks, you increase its general visibility. It will be easier for potential prospects or customers to find you on the Internet, and your business pages or accounts can allow your company to optimize its ranking on search engines.

Go to meet your prospects and your customers

The purpose of social networks is to establish a dialogue between different members of communities. They constitute a dialogue window that can allow you to communicate directly with your customers or prospects, answer their questions, or inform them about your news. You can also have direct feedback on your publications or even your communication campaigns via Internet user comments or via engagement, or the number of interactions (shares, "Likes" on Facebook or even "favorites" on Twitter ...) that they arouse, and thus better understand who your target is and how to reach it effectively.

More easily retain your customers

Customer loyalty translates into a lasting relationship of trust with your customers, who will thus naturally turn to your company when needed. By establishing a dialogue with your customers on social networks or by permanently sending an attractive image that is therefore adapted to your target, you can contribute to this loyalty.

Anticipate crisis communication

Communication is all the more important in a crisis: by being present on social networks, you can easily observe the beginnings of problems, such for example, a "bad buzz", and correct the situation. However, to do this, it is necessary to have a good knowledge of the tools available to you, and the behaviors deemed inadequate (for example, if Internet users consider that an error has been made, apologizing will be better perceived than seeking any justification. ).

Find new collaborators

By investing incorporate social networks, you can meet new collaborators interested in your business and your company's spirit. You will also be able to have the first vision of their career and their projects.

What are the risks?

social media strategy

It is important to know how to take advantage of social networks to benefit from the many advantages mentioned or not mentioned above. Their use requires expertise in this field; we already mentioned it in our article on implementing a social media strategy.

While a theoretical presence on the networks can only be positive for you, poor communication could harm your business as with any medium. It is preferable to call on a professional, better understand the communication mechanisms used on these media.