Sports Marketing NCAA

Patchogue-Medford High School

Sports Marketing

College Sports - NCAA


The NCAA, National Collegiate Athletic Association, was formed in 1906 and was originally called the IAAUS, Intercollegiate Athletic Association of the United States with 62 member institutions. The NCAA name was adopted in 1910 and its national headquarters is located in Kansas City, Missouri since 1952. It was formed to create rules, hold championships, establish guidelines for recruiting and financial aid, maintain records, and determine eligibility.


Three legislative and competitive divisions were formed in 1973; Division I, II, & III. Women’s athletic programs first fell under the NCAA organization in 1980. The NCAA Eligibility Center is located in Indianapolis, Indiana and employs more than 380 people. There are over 400,000 student-athletes, in more than 1,100 member institutions that cover over 25 sports. Members can shift divisions by sports but one count is 360 DI, 280 DII, & 460 DIII. Junior colleges have their own association, NJICAA, which is separate from the NCAA. Membership is voluntary and subject to the rules, regulations, and decisions by the committee.


The NCAA gets involved in many different areas. One example is mascots and college names. Their ruling regarding mascots is “hostile and offensive” mascots are banned from post-season appearances. They also recommend that schools look into their nicknames that can be considered offensive and consider changing them. St. Johns went from the “Redmen” to the “Storm”. Florida State decided to keep the “Seminoles”.


Another area is the enforcement of Title IX. This is an amendment to the Federal Education Law in 1972.  This prohibits discrimination against females in all levels of school sports. This law has helped equalize access to sports for females. Schools must provide females with equal access to facilities, equipment, training, number of sports teams, equal to that provided to males.  


College sports have grown to be a major industry. The revenues that are generated by licensed clothing and collectables alone top the three billion mark and it continues to grow at a rate of 20% per year. The BCS Major bowls give the participating team 14-20 million dollars per team. All teams going to bowl games get money to attend. Add to that the revenues generated by basketball’s March Madness where you have 68 teams, male, and 68 teams female, getting money to be in the tournament.  All events are televised and have sponsors. You can see how much money is both generated and made by college sports.


Academic-Eligibility Requirements


The requirements vary by division and applicable to incoming freshmen only.  One consistent requirement for all divisions is that you must graduate from High School. Transfer students have different requirements and the two schools involved would handle all eligibility requirements. These requirements are enforced by the eligibility center. You must register with it online at at a cost of $60. You should first register in the fall of your junior year and update it going into your senior year and finalize it upon graduation. There are no additional costs to update it. Remind your guidance counselor to mail out your FINAL transcript as soon as you graduate to both your college and the clearinghouse. These requirements are for the NCAA only and have nothing to do with the college’s requirements for their admission into their school. Only courses taken in grades 9-12 will count towards eligibility, waivers for other classes can be filed.

Division I & II give athletic scholarships and process students through the clearing house. Division III does not and its athletes are not required to go through the clearing house.


Listed below are the freshman requirements for each division:

DI – you must complete 16 core courses (complete = a min 70 average in each course unweighted)

-       4 years of English

-       3 years of math (algebra 1 & higher)

-       2 years natural or physical science

-       1 extra year of English, math, or science

-       2 years of social science

-       4 years of extra core courses form above or foreign language

You must also earn a combined SAT or ACT score that matches your grade point average on a sliding scale. Ie. Based on two old parts a 1010 SAT or 86 ACT for a 2.0 (70).


DII – you must complete 16 core courses (in effect in 2013, it is 14 courses prior to 2013)

-       3 years of English

-       2 years of math (algebra 1 & higher)

-       2 years of natural or physical science

-       3 extra years of English, math, or natural or physical science

-       2 years of social science

-       4 years of extra core courses from above or foreign language

You must also earn a combined SAT score of 820 (based on original two parts) or an ACT score of 68.


DIII – Division three does not use the eligibility center.  Each member school has their own requirements that you must meet on an individual school by school basis for their admittance.




You must also be certified as an amateur student-athlete by the Eligibility Center. This is included in the same form for the same fee as academic eligibility. Again, Division I & II use the center while DIII is completed by the individual institution.

The following pre-collegiate enrollment activities will be reviewed:

1.    Contracts with a pro team

2.    Salary for participating in athletics

3.    Prize money

4.    Play with professionals

5.    Tryouts, practice, or competition with a pro team

6.    Benefits from an agent or prospective agent

7.    Agreement to be represented by an agent

8.    Delayed initial full-time collegiate enrollment to play in organized competition


Pre-Enrollment Amateurism Bylaws:

                                                                 Permissible in Div I        Permissible in Div II

Enter into a contract with a pro team                      no                                 yes

Accept prize money                                     yes, to cover exp. Only            yes

Accept salary                                                       no                                 yes

Enters Draft                                                         yes                               yes

Receives exp from a pro team                                no                                 yes

Competes on a team with pros                                no                                 yes

Tryouts with a pro team                               yes, one trip up to 48 hrs                  yes

Receives benefits from an agent                             no                                 no

Enters into an agreement with an agent                   no                                 no

Delay enrollment to play in organized competition     after 21st birthday           yes   


A professional team is a team that declares itself professional, or provides any player more than actual and necessary expenses. Some necessary expenses include:

-       Meals and lodging

-       Transportation

-       Apparel

-       Coaching and instruction, use of facilities, entrance fees

-       Health insurance


Organized competition exists if any one of the following is present:

-       Contest scheduled and publicized in advance

-       Official score is kept

-       Standings are maintained

-       Official timer

-       Admission is charged

-       Rosters are predetermined

-       Uniforms

-       Sponsors of team. League, or event


Recruiting Regulations


College coaches must follow specific rules or be subject to fines and or disciplinary actions to themselves and or their program. Some key terms you should know in connection with recruiting:


Prospective Student-Athlete – You become one when you start ninth grade, or prior if you receive any financial aid or benefits that a college does not generally provide to other students


Contact – Any time a coach has face to face contact with you and or your parents off campus and says more than hello.


Contact Period – time during a college coach may have contact with you and or your parents off campus.


Dead Period – a coach may not have any contact with or your parents during this time.


Evaluation Period – Time during a college coach may watch you, visit your school, evaluate you but not have any in person conversation with you or your parents.


Unofficial Visit – Any visit by you and your parents to a college campus paid for by you or your parents. You may receive three admission comps to a home athletic contest. You can take as many as you would like whenever you want, except during dead periods. You can talk to coaches, set up meetings, and meet with anybody. 


Official Visit – Any visit to a college campus by you and your parents paid for by the college. You are allowed up to five of these but only one per college beginning September 1 of your senior year in High School. Expenses include; transportation, room and meals, and reasonable entertainment. Before going on this visit you must supply the college with a copy of your transcript and a SAT/ACT score or appointment document for either test.

Verbal Commitment – A phrase used to describe a college-bound student-athlete’s commitment to a school before they sign a letter of intent. This IS NOT binding to either side.


National Letter of Intent – Sent to the student-athlete by the first Wednesday in February by the college. It is your agreement to attend the college for the next one year, academic year. In exchange the college provide a place on the team and financial aid for one academic year. Scholarships are generally for one academic year unless you negotiate for more years.


Listed below are a summary of recruiting methods and what is allowed:


Division I                Freshman &

Recruiting Method   Sophomore Year           Junior Year                  Senior Year


Recruiting materials       Campus & Questionnaire        Sports stuff, after 9/1           All any time

Telephone calls              You can call, no call back.       You can call, no call back.  You can call.              

Coach can call            He can’t                          Coach can call once per       Once per wk starting 7/1

                                                                                       Wk after your Jr. Yr.

                                                                                       Starting on 7/1

Off-Campus contact      None Allowed                         None Allowed                         Allowed

Unofficial visit               Unlimited                                Unlimited                                Unlimited

Official visit                   None Allowed                         None Allowed                         Allowed starting first day                                                                                                       of HS classes. Allowed 1

                                                                                                                                       Per college, up to 5 tot.

                                                                                                                                       Div 1 & 2.

Evaluation & Contacts                                                                                                   Up to 7 times during Sr. yr

Coach can see me or talk off campus                                                                             No more than 3 times



Division II               Freshman &

Recruiting Method   Sophomore Year           Junior Year                  Senior Year


Recruiting materials                                                       9/1 of your jr. yr                 All any time

Telephone calls              You can call, no call back.       You can call                         You can call.              

Coach can call            He can’t                          Coach can call once per      Once per wk starting 6/15

                                                                                       Wk after 6/15 Jr. Yr.

Off-Campus contact      None Allowed                         Allowed after 6/15 Jr. Yr.   Allowed up to 3

Unofficial visit               Unlimited                                Unlimited                            Unlimited

Official visit                   None Allowed                         None Allowed                     Allowed starting first day                                                                                                       of HS classes. Allowed 1

                                                                                                                                   Per college, up to 5 total

                                                                                                                                   Div 1 & 2.

Division III              Freshman &

Recruiting Method   Sophomore Year           Junior Year                  Senior Year


Recruiting materials       Any and all                             Any and all                        Any and all any time

Telephone calls              You can call.                            You can call                        You can call.               

Coach can call            No limit, any time                   No limit, any time              No limit, any time                                                                                                                                                  

Off-Campus contact      None Allowed                         Allowed after Jr. Yr.         Allowed

Unofficial visit               Unlimited                                Unlimited                          Unlimited

Official visit                   None Allowed                         None Allowed                   1 per college after first day of

                                                                                                                                 HS classes.




Rules covering the student-athlete’s contact with agents:

-       You may be contacted by an agent

-       Do not agree to anything; verbal or written

You would lose your eligibility:

-       If you agree to future representation at any time prior to you graduating college

-       If family members accept gifts or benefits (Reggie Bush family)

-       If you market your athletic ability

-       The NCAA does not endorse scouting or recruiting services for prospectus student-athletes.




An athletic booster is a representative of the institution’s athletic interests for the purpose of the prospect’s enrollment into that institution’s athletic program.

A prospective student-athlete becomes a recruited student-athlete when a representative does any of the following:

-       Provides an official visit

-       Has an In-person, off campus, encounter

-       Initiate or arrange telephone contact


What a booster (alumni) can do:

-       Phone a recruit and discuss the college, not the athletic program

-       Can observe a recruit’s athletic contest

-       Can provide the following provided that the same is available to regular students

o   Provide a summer job

o   Make a donation without any provisions to the students HS

o   Employment at a higher rate than normal

o   Meals and transportation to/from their home

o   Provide tickets to the institution for events while away from home

-       Athletes may attend luncheons or dinners in their area as long as they are sponsored by a legit alumni organization.


Five rules for boosters to remember:

1.    Always get permission from the Athletic Department before doing anything

2.    Only coaches and athletic department personnel can contact a prospect

3.    A prospective student-athlete remains a prospect until the first day of college class

4.    An enrolled student-athlete loses their eligibility if they accept a benefit based on their athletic ability.

5.    All NCAA athletes are subject to ALL rules for 12 months of the academic year.




The NCAA opposes ALL forms of legal and illegal sports wagering on college sports. The rules state that any form of wagering on intercollegiate, amateur, and professional sports in which the NCAA conducts championships is prohibited.

Student-athletes who gamble are breaking the law jeopardizing their eligibility.


This rule is subject to ALL athletic department personnel.

The NCAA admits that enforcing this rule is very difficult. The higher the amount of the pool or bet the easier it is to find. They conduct background checks on all personnel before hiring.


NCAA Penalties for violation of any rules


These penalties can be for a recruit, coach, program, any and all.

1.    Ceasing recruitment of that student-athlete

2.    Loss of eligibility of the student-athlete

3.    Having to sit out future competitions after enrollment

4.    Forfeiture of competitions (USC football, Michigan basketball)

5.    Prohibit a coach from recruiting off-campus for a specified time period

6.    Institutional fines

7.    Suspension of a coach for one or more contests (Jim Calhoun-UCONN)

8.    Reduction of scholarships. (Referred to as the “Death Sentence”, Univ of Minn)

9.    Reduce the number of expense paid recruiting visits

10. Prohibit a team from participating in postseason competition (Univ of Georgia)

11.Institutional probation

12.Disassociation of relations with boosters