How to brainstorm a logo

Logo design in Toronto Richmond hill

designing a cool, original, design-forward, on-brand logo isn’t as easy as you’d think, and chances are you’ll find yourself banging your head against the wall trying to come up with solid ideas.

But never fear, Otter marketing agency explain how to brainstorm a logo:

Follow the rules of the brainstorm

The process for brainstorming a logo is similar to the process for brainstorming an article outline, a business plan or a bitchin’ new band name—it’s all about following the rules.

Logo design in Toronto Richmond hill. So what are the rules of brainstorm?

Don’t hold back

If you have an idea, throw it out there. Brainstorms are not the time to censor yourself. They’re the time to get everything out of your head and into the world.

Logo design in Toronto Richmond hill


Logo design in Toronto Richmond hill

Write down every idea

Write down every single idea you come up with, even if you think it’s ridiculous or silly or terrible. In a brainstorming, you want a comprehensive list of all your ideas. Got an idea that could be a serious contender for “worst idea ever?” Write it down. Sometimes bad ideas spark great conversations, which lead to great ideas.

Click for more information. Choose the right time

You want to brainstorm logo ideas when you’re at your creative peak, whether that’s an hour after breakfast or a few hours before you go to bed. Whenever you feel your most creative, alert and focused is when you want to schedule your brainstorm. 10 minutes after an all-you-can-eat taco buffet when you’re moments away from a food coma? Not the best time. Let your ideas simmer

Once you’ve brainstormed a list of logo ideas, let them percolate for a while. Walk away from the list and don’t look at it again for at least 24 hours. You’d be surprised what you’ll see with a fresh pair of eyes.