What Is Off-Page SEO?

Off-page SEO refers to all SEO tactics that don't involve updating or publishing content to your website. 

In the past, many used "off-page SEO" and " link building" interchangeably, but in reality, there are many off-page SEO tactics you can use, including: 

  • brand building
  • citation building
  • content marketing
  • social media, and more. 

These tactics help both search engines and users better understand your website and increase your site's authority, trust, and relevance.

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On-page SEO covers the tactics you use on your site that help search engines understand your content better and rank. These all fall under on-page SEO, creating content, optimizing title tags, image optimization, and more.Off-page SEO includes activities from or "behind the scenes" of your websiteTechnical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more.


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Think about off-page SEO as building your site's domain authority. Without this, your site might struggle to outrank websites with higher authority. 

Higher authority websites tend to rank better than those with low or no authority because search engines consider them more credible, relevant, and trustworthy.

You want to signal that many people trust, share, and reference your site to search engines. Links are one way to show that, but you can't focus on link building alone. There are many other off-page SEO techniques you can use — let's take a look at a few.