Big Guide to On-Page Optimization
Key Points
- Google’s organic search algorithm incorporates many different on-page factors.
- On-page SEO, coupled with high-quality content, is a solid formula for greater organic search success.
- On-page SEO goes well beyond keywords, and includes everything from headers to title tags, structured data, image optimization, and more.
On-page SEO is a vital to search engine optimization (SEO) because it helps Google understand what each piece of content on your website is about. The better Google understands your content, the higher you’ll rank in search, which means more organic traffic, conversions, and revenue. Even better, on-page SEO improves user experience if you do it right.In this step-by-step on-page SEO guide, I’ll explain the most important page-specific optimization best practices you should implement, and why they’re critical to your overall SEO strategy.
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What is on-page SEO?
On-Page SEO
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.
Technical SEO vs on-page SEO
Some SEOs use the terms on-page SEO and technical SEO interchangeably. But I like to keep them separate. In my view, technical SEO addresses things like page speed and site speed, duplicate content, site structure, crawling, and indexing. In other words, technical optimization focuses on your entire website, while on-page optimization focuses on specific URLs.There’s also off-page SEO which includes everything that happens outside your website, such as link building and brand mentions.
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Why on-page SEO is so important
Google is constantly evolving its search algorithm. it ran 800,000 experiments and updated its search algorithm more than 5,000 times.And yet, despite its constant improvements, it’s not perfect. Google still needs help understanding new content. That’s where on-page search engine optimization (SEO) comes in.
Fortunately, on-page SEO strategy isn’t as hard as some folks make it out to be. The truth is, there are only a handful of ranking factors you need to be concerned with. Your biggest priority should be creating an exceptional user experience, and not just over optimizing content for bots.