A persuasive paragraph is designed to get the reader to act. The writer of a persuasive paragraph must employ the following in his/her writing:
1. Use FACT over OPINION
2. AVOID generalizing: Generalizing is taking things and spinning them so that they don't appear to be what they really are. [An orange is a fruit. It is orange. Therefore all fruits must be orange or they are not fruits.] For instance, if it is hot outside, generalization would go like this: Because the sun shines it is hot. Everyday the sun does shine it is therefore hot. The sun shines most days, but not all of those days will it be hot. It is a generalizaton to state that just because the sun shines the temperature will range on the hot side.
3. The writer should strive to appeal to a person's emotions. Nothing gets a person more motivated to do something then to getting that person emotions involved. Think of ads that try to sell you something. Most of those ads appeal to one or more of your emotions. If you want someone to wear seatbelts while driving, appeal to their emotion of fear about dying or getting serioulsy hurt.
4. In persuasive writing, a writer's goal is to get the person to DO SOMETHING. Sometimes, the reader will do the opposite of what the writer wants him/her today, but that is still DOING SOMETHING.
5. Know who your readers are going to be. Different techniques are needed for adults versus teenagers versus children. Different strokes for different folks is good motto to listen to when construct a persuasive writing.
6. Always know what possible arguments the reader could bring up against to counter what you want him/her to do. Be prepared, and be sure to address it in your writing. [You write that wearing seatbelts saves lives. You reader says that he knows of someone who died while wearing a seatbelt, so wearing seatbelts does not save lives. You have to be prepared (using facts) to show that more people's lives are saved because they wore seatbelts then those who died.]
How to start a persuasive paragraph:
1. Clearly state what it is you are trying to get your reader to do/not to do.
2. Know who your reader is.
3. Have at least two facts you can state.
4. Know the argument your reader can make against your positon.
5. Shy away from opinion; rely on simple facts instead.
6. End your paragraph by restating what it is you want your reader to do. Use slightly different words.
Persuasive Writing Samples
The school fair is right around the corner, and tickets have just gone on sale. We are selling a limited number of tickets at a discount, so move fast and get yours while they are still available. This is going to be an event you will not want to miss! First off, the school fair is a great value when compared with other forms of entertainment. Also, your ticket purchase will help our school, and when you help the school, it helps the entire community. But that’s not all! Every ticket you purchase enters you in a drawing to win fabulous prizes. And don’t forget, you will have mountains of fun because there are acres and acres of great rides, fun games, and entertaining attractions! Spend time with your family and friends at our school fair. Buy your tickets now!
Sample TWO and THREE