Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. A keyword can be one or two words, but it can also take the form of a complete phrase or a question.
Why is keyword research important?
Keyword research is important because it helps you understand your customers’ buying journey, your competitive landscape, and how to shape your content strategy.
As a website or marketing manager, SEO keyword research helps you to shape content decisions that are backed up by research and analytics. Keyword research is an important component of SEO.
SEO is a process by which you can make research-based decisions to create new content, optimize existing content, and run effective paid search campaigns.
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If you choose the wrong keywords or don’t optimize for the right keywords, you could fail to drive potential customers to your website or experience higher bounce rates because of the wrong content.
When you get your keyword research and SEO right, you’ll win web traffic and leads with a combination of user-oriented content and data-driven insights.
- Keyword search volume. A good keyword tool provides precise monthly search volumes for each search term entered.
- Competitiveness/Difficulty. Learn how difficult it is to rank on a certain keyword based on the competitive landscape.
- Bidding cost. Keyword research tools should provide a range or average cost-per-click for brands to effectively budget for PPC campaigns.
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