What is Graphic Design?

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings. It’s a term that originated in the 1920s’ print industry. It continues to cover a range of activities including logo creation. Graphic design in this sense concerns aesthetic appeal and marketing.

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For instance, if an otherwise pleasing mobile app can’t offer users what they need in several thumb-clicks, its designer/s will have failed to marry graphic design to user experience. The scope of graphic design in UX covers the creation of beautiful designs that users find highly pleasurable, meaningful and usable. Although to work in the digital age means you must design with interactive software, graphic design still revolves around age-old principles.

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