There are many ways for local businesses to increase their visibility online, but few are as effective as investing in local search engine optimization (SEO). This is because prospective customers use local search to find businesses in their area, making local SEO a great source of highly targeted traffic.
But ranking in local search isn’t always easy, especially if you’re trying to compete with larger, more established businesses. That’s why building out your local listings is important when it comes to increasing your site’s authority and giving it a leg up in the search results.
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Local businesses can often seek to build out listings in directories specific to their particular industry. This might include certain professional organizations, magazines, or review sites. Likewise, businesses can submit their information to geo-specific directories like Chamber of Commerce websites to be referenced alongside other local businesses in their area.
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