What Off-Page SEO Is
Off-page SEO is any effort made outside of your website to improve your search engine rankings.
The Google algorithm doesn’t just use your website to rank pages; it uses your entire web presence. According to First Page Sage, backlinks alone make up 16% of ranking factors.
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When it comes to optimizing for search engines, the work you do on your website is only half the effort. Your off-page SEO strategy, or the actions you take to optimize your off-site presence, can make a huge difference in traffic, search engine rankings and revenue.
In fact, Moz estimates that an off-page SEO strategy could make up more than 50% of Google’s search engine ranking factors.
Yet, many business owners still prioritize their on-site SEO.
So, what is off-page SEO? The many off-page factors that contribute to a successful SEO strategy can get a little murky, so we’ve put together a helpful guide and off-page SEO checklist to get you started.
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