A barbershop is the right type of business because barbershop services are always in demand. This small business type is the least likely to fail because it meets people's most basic needs. If a failure is possible, it is due to the lack of professionalism of the masters, the erroneous concept of advertising, or the wrong promotion methods. Clients will be here both in a small village and in a metropolis. Before you open a barbershop, you need to decide on its type.
An economy class beauty salon or barbershop
There is no precise gradation between beauty salons and hairdressing salons. The economy class barbershop provides services only in hair care (styling, haircut, shampooing, dyeing). No more than six workplaces in the hall.
- The range of services in the beauty salon is expanding. Pedicure, manicure, scalp care, hair, and nail extensions are added.
- In addition to the services mentioned above, the luxury beauty salon offers massage, beautician services.
How to start a barbershop from scratch
Before starting a business, it is imperative to carry out analytical work. Without studying the market, identifying competitors' presence, and the peculiarities of your region in providing such services, it will not be possible to draw up a business plan correctly. The action plan could be as follows. Before making a barbershop business plan, we choose the village area (city) to conduct our business. We visit existing establishments, find out the scope of services, what they provide. Without this, success is not guaranteed in almost any area. What opportunities do you have to acquire distinctive qualities? For example, you can provide services exclusively to men (men's salon), provide birthday people discounts for brides. As a "highlight" of the salon, you can offer creative haircuts. There are many variations. It is essential to become the "chip" (unique selling proposition) that will highlight your establishment's advantages.
Choosing a form of doing business
To open a simple barbershop, the registration of an individual entrepreneur will be enough. You will spend up to 7 days on this upon registration, and you will receive a list of required documents.
Search for premises
The most crucial point before opening a beauty salon or barbershop is finding a room. Which place is better to choose:
- finding a mostly residential area, fitness center, supermarket nearby;
- decent condition of the facade of the building;
- availability of sufficient space to place outdoor advertising.
Basic requirements for the premises:
- The premise must be chosen isolated; a separate entrance from the street is required. And if the establishment is planned to be opened in a residential building, the apartment should be located on the ground floor, and you will also need a separate entrance. An autonomous ventilation system is required.
- Be sure to have utility rooms: for eating, storing cosmetics, a toilet, and a dressing room, for a guest area, for storing garbage. If you want to combine some zones, you need a preliminary agreement with the SES.
- If you chose basement or basement floors, you must first obtain the consent of the SES, as well as a special permit.
- SES standards provide at least five m² for each workplace if there is a separate room for washing hair. Otherwise, the minimum required area will be eight m². The distance between the chairs is not less than 1.8 meters; the distance from the walls to the chair is not less than 0.7 meters. There should be one head and hand wash sink for every two chairs.
- If you hire a pedicure master, if possible, give him a separate office. In the case of a large hall area, a combination can be allowed.
- We need smooth floors and walls on the premises so that it is not difficult to treat them with disinfectants. Work area lamps require fluorescent lamps.
List of required equipment
- Work chair. According to research, a chair equipped with a sink is preferred. Such chairs will give two advantages: you do not need separate sinks for washing your hair and hair, and it also saves space.
- Dryer - one drywall is provided for three workplaces.
- Separate mirror and work table for each workplace.
- Unique urns for hair disposal.
- Drawers or cabinets for dirty and clean linen.
- Storage racks or shelves for disinfectants.
You can equip the guest area to your liking. It is permissible to combine the guest and work areas.
Required package of documents
After ordering equipment and choosing a room, you can collect documents. First of all, you will need permits from the SES and the fire inspection. Before issuing a permit, SES employees check the organization's premises and draw up an act of compliance with all sanitation requirements. To not receive a refusal of permission, it is better to familiarize yourself with the Sanitary Rules (2.1.1.2.-1199 dated 01.06.2003) and first check their implementation in your organization. With the fire department, it may be easier to resolve the issue. The first option: drawing up a declaration and sending it to firefighters. You go to the fire inspection, agree to conduct a preliminary check with the inspector. The inspector checks, you correct the indicated shortcomings on the spot, then fill out the declaration. This will make it easier to resolve issues during the next checks.
List of other documents:
- contract with dry cleaning and laundry;
- a contract for disposal and garbage collection;
- the contract for the disposal and removal of fluorescent lamps;
- contracts for pest control, deratization, and disinfection;
- a document confirming the right to use these premises (owner's document or lease agreement);
- journal of familiarization of personnel with safety regulations;
- a journal for recording the consumption of disinfectants.
Employee search and advertising
From workers (barbershops, pedicure-manicure masters, cosmetologists, masseurs), documentary evidence of the specialist's skill is required: a certificate of completion of specialized courses, a vocational school certificate, etc.).It is better to start an advertising campaign two months before the opening of a barbershop or salon. You can use advertisements on local radio and television, advertisements in magazines and newspapers, flyers, banners, leaflets. Advertising on the Internet will be useful: using city forums, social networks. The type and volume of advertising services are compared with the amount that you can allocate for this. But saving on advertising, especially in the first months, can negatively affect its further development. The growing customer flow will pay off these costs.