Typography in Graphic Design

Typography is everywhere. When you see posters, brochures, logos, websites, or anything that has text, to a smaller or larger extent, it involves the use of typography.

Graphic designers use typography to adjust the text within the design. This helps in creating content with a purpose. The planned use of typefaces allows the designers to make a design look aesthetic and pleasing.


Why is it Important?

There are benefits to using the right kind of typeface. First, it attracts the reader’s attention and conveys a certain mood or feeling. This influences the reader’s concentration, interest level and willingness to continue reading. Second, visually appealing presentation fonts facilitate communication and audience engagement. From a technical viewpoint, different font and type sizes are used to establish content importance and functions, such as using separate typefaces for headers, paragraphs and bullet points. When it comes to graphic design, the right typefaces helps to create harmony, continuity and simplicity. Healthy Food Menu Design


Typography rules to follow

In order to understand the basics, it’s important to learn typography rules that will guide you as you improve your design. The five basic principles of typography design or any other type of graphic design that every designer should know are:


1. Balance that conveys a consistent structure

2. Hierarchy that defines organization and direction

3. Contrast to emphasize highlights

4. Repetition to create consistency and familiarity

5. Alignment to present a sharp and structured image


 The different elements of typography


To get started in typography, you first need to get to grips with the eight essential typographical design elements. Sushi Bar Chinese Menu Design


1. Fonts and Typefaces
A typeface is a design style which comprises a myriad of characters of varying sizes and weight, whereas a font is a graphical representation of text character. Put simply, a typeface is a family of related fonts, while fonts refer to the weights, widths, and styles that constitute a typeface.


Much like hierarchy, contrast helps to convey which ideas or message you want to emphasize to your readers. Spending some time on contrast makes your text interesting, meaningful, and attention-grabbing.


3. Color
Text color helps a text stand out. It conveys the tone of a brand message. A designer balances the three components of colors – value, hue, and saturation.


4. Alignment
Alignment is a crucial typography element to unify text to give it equal size, space, and to ensure the right distance between each element.


5. Space Between Lines
Typography also considers the amount of space between lines. If lines of text do not have enough space, tall letters will get crowded between the letters in the line above them. This would make text too difficult to read.


6. Special Fonts
Some typography is best reserved for displays or attracting attention, rather than for the entirety of an article. There are also special fonts that are easier to read when they are displayed in a large size.

Mastering typography takes dedication and a passion for art and great design. This design element is important for graphic designers not only to build personality, convey a message but also to grab the viewer’s attention, build a hierarchy, brand recognition, harmony and establish value and tone of a brand.  To understand and appreciate typography, you should spend some time reviewing the history type.