- Born in 1878
- Study behavior theories
- Noted for his Little Albert study
- Stated: Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select - doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and thief, regardless of his talents, penchants, tendencies, abilities, vocations and the race of his ancestors”. (Watson, 1924, p. 104)
- Around the age of nine months, Watson and Raynor exposed the child to a series of stimuli including a white rat, a rabbit, a monkey, masks and burning newspapers and observed the boy's reactions. The boy initially showed no fear of any of the objects he was shown.
- The next time Albert was exposed the rat, Watson made a loud noise by hitting a metal pipe with a hammer. Naturally, the child began to cry after hearing the loud noise. After repeatedly pairing the white rat with the loud noise, Albert began to cry simply after seeing the rat.
- “ Little Albert “ was the son of a cleaning maid that worked at the hospital that Watson and his college worked
- His mother didn’t know that “ Albert” was part of any experimentation
- She only knew that she left her son with the same caretaker within the hospital every morning
- However her sons attitudes changed while staying at the daycare, and began to over anything white and/ or fuzzy
- Fearing for her child, she removed “ Albert” from the daycare before Watson and his colleague could undo what they had done
- Knowing this, it was speculated that somewhere in the US a person lived his child and adult years being afraid of anything white and/or fuzzy