Sales Psychology Training

Creating an effective employee training plan provides many benefits to both the company and its employees, but only when they are properly executed and planned. Employee training is a unique way to a particular goal, and keeping close goals in mind during and after the implementation and design stages of your employee training plan will help in developing a clearly defined and measurable plan. Your plan should take into consideration your needs as a business owner, and your employees' needs as individuals.

The first step in developing an employee training plan is identifying the goals that you wish to achieve with the program. If your company has a particular goal or objective in mind, you should be sure to work with your employee training staff to develop a training program that helps reach this goal. The most common goal is simply increasing productivity, but it could also be based around employee retention, a change in behavior, a higher level of customer service, or any other number of things. You will need to define clearly what each employee will get out of the program.

After developing the goals, you will need to identify the training staff. Are you looking to hire new employees, or simply improve the skills and knowledge of current employees? Will the employee be an in-house trained employee, or an outside trainer hired on a contract basis? You should have a clear understanding of both the requirements of the job, and the skills and knowledge necessary to do it successfully. It is very easy to find people who are interested in the same goals as you, but are just not qualified for the position.

Once you have identified the training staff, you will need to set goals for their performance, both individually and collectively. This will be a crucial part of the design of your employee training plan, because setting reasonable goals for everyone within the team will ensure that the training is effective. Once your goals are set, you can then start to develop individual plans for each employee, and build toward a general training plan.

You should always begin each employee training plan with a short report on what was learned in the session. This will help the employee feel as though he/she has accomplished something meaningful by their participation in the meeting, and that their feedback has been valued by the leader. Each report should include a summary of the topics discussed, and areas that were covered, as well as the types of feedback and results that were received.

Once you have identified all of your goals, you can move forward with the next step of the employee training plan, which is developing a schedule for the training. The time that it takes to implement and complete your employee training plan will determine the success of your plan. It may be necessary to create an individual training schedule, or have a system in place such as the Six Sigma process, which can be utilized to monitor the progress of your employee's training programs and see where the best opportunities exist for improvement.

An important aspect of a plan to implement your goals is your monitoring of the progress of the program. The more you are aware of the status of your employees' training, the better you can identify the factors that affect their training and how to fix them. This will help you to make adjustments that will lead to better results and reduce the stress associated with the process. You want to be able to identify any problems early so that you can solve them before they become more complicated than they actually are.

It is also a good idea to create a schedule for your employees to meet regularly to review the progress of their training sessions. If there is a problem, you will be better equipped to solve it, which will make the entire training process much easier. It is important to keep in mind that your employees do not need to be informed about the details of a plan, only the goals that you wish to accomplish with your training. If you give them the opportunity to know what is going on, they can be better prepared to make the right decisions, even if they do not understand the finer points.



This brief scanned the following sources (title, domain, description):

  • A 10-Minute Summary of "The Psychology of Selling" by Brian Tracy ( - Has everyone been telling you to read "The Psychology of Selling?" You should. But, in the meantime, here's a quick-read summary for you. 
  • Five Simple Secrets of Sales Psychology ( -
  • 8 Tips To Jumpstart Your Sales Inspired By Psychology ( - Have you ever wished that you had a crystal ball that told you what your customers were thinking so you could make more sales?
  • The Psychology of Selling: 13 Steps to Selling that Actually Works ( - If you know the psychology of selling, you can dramatically improve your close rates and sell to tough prospects like never before. These 13 steps to selling that actually works are based on real psychology in sales. Check them out.
  • The Art and Skill of Sales Psychology by Brad McDonald ( - Download a free chapter of buy the book by Brad McDonald to learn why buyers and sellers do what they do and how to take control of your sales calls.
  • Sales Training Series: The Psychology of Selling ( - Last friday marked the one month anniversary of my new, improved website. It’s been a truly fantastic month of connecting with new friends and clients, all over the world. The stats are in, the ROI has been measured and I’m declaring it a victory! To celebrate, I’m giving away free (very valuable) stuff! To you! …
  • What You Didn't Learn in Sales Training: Behavioral Psychology — Department26 ( - Customers don't make decisions in a vacuum, or rationally. If they did, there would be no reason to have a sales or marketing department. They would just compare all options and choose optimally based on a structured, economic value equation benefit(s) over price. But humans don't operate this way. We choose irrationally typically when something feels right.
  • The Art and Skill of Sales Psychology ( - google903e0da334f72cf7.html
  • Become a Master of Sales Psychology ( - Influence Prospects and Increase Sales with these Little Known Mental Tricks of the Trade
  • 5 Psychological Master Keys That Will Open The Doors to More Sales - Social Triggers ( - Internet Marketing Strategy
  • Advanced Sales Psychology Training - NLP Sales Training ( - Advanced Sales Psychology Training Advanced Sales Training for Experienced Sales People Our Advanced Sales Psychology Training is designed for consultative sales people for all industries and sectors.You will learn proven and powerful influencing techniques from the field of
  • The Art and Skill of Sales Psychology ( -
  • The Psychology of Selling ( - A solution to skyrocket your sales, explode your online conversion rates, and persuade buyers to take action using marketing tactics backed by psychology
  • Understanding Sales Psychology ( - Most brokers try to sell with the idea that logic is the primary motivating factor in decisions. This is unfortunate because people use logic to justify their decisions, not to make their decisions. People “buy” based on the emotional state they are in and the emotional states they perceive a pr ...
  • Sandler Partners Arms Agents With Commission Recovery Team, Sales Psychology Training As Economic Changes Loom ( - ‘For the past few years, the economy has been on fire and agents have had a good chance to be successful. This year, we think as the overall economy changes with the new tax laws and raised interest rates, it will tighten the money supply,' Sandler Partners CEO Alan Sandler tells CRN.
  • The Psychology Behind Creating a Sales Readiness Culture ( -
  • How to Drive New Behaviors With Psychology - Training Industry ( - Training Industry - by Taryn Oesch. Published on, Articles, research and tools for the L&D professional. Insights for managing the business of learning.
  • Understanding the Psychology of Selling - Richardson ( - Explore the underlying science behind the customer's decision making process to learn why buyers often rely on emotion more than logic.
  • Pardon Our Interruption ( -
  • Sales Psychology Training Course/Workshop ( - Understanding the Psychology of sales is vital for any salesperson to really know how sales are developed and the need for increased skills in this area. Australia wide training and available in Sydney, Brisbane, Adelaide, Perth, Canberra, Parramatta, Geelong, Gold Coast and many more places. Sales Psychology Training.
  • A 10-Minute Summary of "The Psychology of Selling" by Brian Tracy ( - 8 Jun 2018 ... The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy. It shares ideas, methods, strategies, and ...
  • Five Simple Secrets of Sales Psychology ( - Psychology plays a surprisingly important role in the sales and negotiation process, and the smart salesperson will use psychological ploys and tactics to their ...
  • 8 Tips To Jumpstart Your Sales Inspired By Psychology ( - The field of psychology offers several insights into why certain sales techniques are effective. ... So if you want to improve your sales technique, try these suggestions: ... About Brian Tracy — Brian is recognized as the top sales training  and ...
  • Frontier Performance ( - Sales & communication expert Pancho Mehrotra teaches psychology in selling to produce Master Persuaders who are high performing role models in their industry
  • The Psychology of Sales ( -
  • Sales Training Series: The Psychology of Selling ( - I'm also kicking off a breakthrough blog series on the Psychology of Selling. Free stuff and sales – somehow all connected. Read on to find out what it's all about ...
  • Advanced Sales Psychology Training - NLP Sales Training ( - Our Advanced Sales Psychology Training is designed for consultative sales people for all industries and sectors. You will learn proven and powerful influencing ...
  • 7 Sales Tips to Understand the Psychology of Customers! (Infographic) ( - So here is a closer look at 7 psychological selling tips and how to adopt them. They're great tools that will help you in selling your products or services.
  • Five Steps to Changing Salesperson Behaviours Using Psychology — SG Partners Sales Training Brisbane ( - If you've ever found yourself vowing to a New Year's resolution or to get healthier, then you'll know first-hand how challenging it can be to change a behaviour. Despite any good intentions, most will find themselves continuing to smoke, eat junk food and fail to exercise. Why's that?
  • Presentation and Sales Training ( - Do you want to learn the secrets of Public Speaking, Presentation Skills and the Psychology of Selling? Contact Trevor Ambrose to customise the training.
  • Leon Sheed ( - Leon Sheed is Australia's #1 Sales Psychology Trainer & Sales Coach. Leon Sheed focuses on using effective sales psychology in communication, to help business train their sales teams to close more sales in the business environment. Leon delivers inspiring sales training, skills and methods that empower your team
  • Dynamo™ Selling ( - Dynamo™ Selling is the leading organisation for sales training & courses in Melbourne and Australia-wide. We will improve the performance of your team and increase your close rates.
  • Become a Master of Sales Psychology ( - Learn the principles of sales psychology THAT WORK ... and have been designing curricula, teaching, and doing corporate training for almost 15 years.
  • Sales Training - Sales Coaching & Telesales Courses ( - Dynamo™ Selling provides world class sales training courses in Melbourne & Australia-wide. Our sales training courses are tailored specifically for your team. Call us on 1300 745 977
  • The Art and Skill of Sales Psychology by Brad McDonald ( - Identify and learn from the psychological motivators that cause buyers and sellers to ... expert specializing in executive sales consulting and sales productivity training. ... An indispensable guide to the psychology behind successful sales and ...


These topics were mentioned multiple times across various sources:

  • Sales Training
  • sales psychology
  • sales process
  • sales team
  • successful sale
  • sales interaction
  • sales performance
  • sales person
  • sales people
  • sales manager
  • human behavior
  • sales results
  • sales technique
  • better prospects
  • account manager
  • human psychology
  • limiting beliefs
  • critical insights
  • important part
  • sales skills
  • sales expert
  • better understanding
  • qualified prospects
  • sales coaching
  • sales role
  • s. Understanding
  • Limited Time
  • sales calls
  • social media
  • sales conversation


These are some relevant questions found across sources:

  • How to Use Questions Effectively to Control Sales Outcomes
  • What exactly is in The Psychology of Selling?
  • Does this work for in-person sales people?
  • Do you have a GREAT product, service, or idea... but can't sell it?
  • How to use Probing Techniques Correctly to Improve Objection Resources and Sales Techniques
  • Why people do what they do in sales situations.
  • How can you enter to win?
  • Do you feel "scammy" or "sleazy" selling?
  • What if I buy this course and don't learn anything?
  • What You Didn't Learn in Sales Training: Behavioral Psychology



These are some factual sentences found across sources:

  • In fact, recent studies have shown only about 37 percent of salespeople are spending their time on revenue-generating activities. (
  • Notably, his research shows that training without any reinforcement results in 80 to 90 percent of information being forgotten within just one month. (
  • In fact, according to the 2017 CSO Insights Sales Enablement Optimization Report , formal and dynamic coaching delivers the most significant performance impacts. (
  • Forty percent of Americans make New Year's resolutions, and only 8 percent achieve them . (
  • A study from the National Institutes of Health indicates that about 73 percent of people who do so improve their fitness. (