Off-page SEO is one of the most important parts of a successful strategy.
If you want to rank your site on Google and increase your brand's visibility and organic search traffic in 2020, you need to be looking beyond your own site.
In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you need to be using if you want to rank on Google and drive growth for your site
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Why You Need Off-Page SEO
Without off-page SEO, you will struggle to rank for competitive search terms.
Think about off-page SEO as building your site's authority, and without this, your site won't outrank those that already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority.
And when you stop to think about it, it makes sense. This example helps you to understand the importance of off-page SEO. It is all about increasing your site's authority, something that often goes alongside building a brand.
Links are by no means the only off-page signals that Google's algorithm uses to rank a website, despite being perhaps the most important.
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Link building should be the backbone of any off-page SEO strategy, given the weight of links in Google's algorithm, but it is important to understand how you should be approaching link building as an off-page tactic.
One of the key goals of off-page SEO is to build your business' authority. Links from authority websites help to position your own site as an authority — they are a vote of trust from one site to another.