Here are the top 7 reasons answering why websites load slow. Follow the simple solutions to fix them and gain control over traffic, credibility, and revenue.
Aren’t slow loading websites annoying? Oh yes, they are. Not only for the customers it is a sense of frustration but also for the business owner because even though the things happen within a blink of eyes, there is a lot that can go wrong with the right. A website’s performance means a lot in terms of building upon credibility, revenue, and also visitor traffic. A slight delay can cause a lot of loss. According to the statistics, the fastest loading site is the most beneficial because of every second count.
- The site loading in about 2 seconds encounters a bounce rate of 9% whereas, the sites taking more than 5 seconds see the bounce rate to reach up to 38%.
- On average, the customers wait up to 2 seconds if it is an e-commerce site and the rest 40% of customers claim to wait no more than 3 seconds before they abandon the site.
- A delay of 1 second can cause up to a reduction of page views by 11%, decreased customer satisfaction by 16%, and the conversion to reduce as well by 7%.
If the website runs a bit faster even by 0.1 seconds it can make a huge difference by a lot of percentages. Such as:
- Increasing the retail conversion by 8.4%
- Increase in the average order values by 9.2%
- Increase in the view of luxury brand pages by 8.6%
The statistics are enough to keep you alarmed about how just 0.1 seconds can cause the business either a handful of profits or a bunch of losses. Well, true that every second counts to be crucial.
Poor server performance
When a user clicks the website, the browsers pings the server to collect all the required data and information to load the website. This process is administered by the server and when it is performing poorly, delays in loading the page or the website arise. And, even if the server is working fine, the website may still load slowly because of sub-par server performance. For those who are not aware, the servers are hosted by web hosts. If the quality of the web host is good, there would certainly be no problem with the server performance. Those who opt for cheaper web hosts are going to encounter a shared server. This shared server hosts several websites, thus, the performance lacks because they all are in the queue for loading.
The only way to fix this is to host your website with a good web host.
Load full of traffic
A website server can only consider the requests of only a certain number of visitors. Once, the server overloads with too many requests, it starts to load slowly. Thus, it is important to upgrade the service regularly according to traffic visits to ensure that more requests can be supported preventing delays in the website loading time.
Greater server location
The terms explain it all, this simply means that greater server location distances are also a reason for the delay in the speed of a website to load. More the distance to be covered for collecting the required data and information means that more satellites are to be transmitted through. Thus, these long-distance calls take longer to connect, lowering the website performance. For instance, if a person in the USA is accessing a website using a server-based in India, then the browser’s ping has to travel a long way from halfway across the globe, collect the required data and travel back halfway to the USA to the person’s laptop or smartphone.
The way to fix this is to ensure that the websites shall be set up with local servers. Say, in a manner that USA people access the website hosted on USA’s server.
Too much flash content
Flash content basically includes the multimedia content on the website. Although such content is interactive, putting in too much flash content will only make the website slow load. A better option to cater to the problem is to reduce the heavy flash content or try to eliminate them when not essential.
The way to fix this is to search for HTML5 alternatives to replace these heavy multimedia content.
Heavy code density
Dense web elements make your website load slow automatically. Similarly, a code that is heavily dense and is not concise can too put some impact on the speed of loading the website. Facebook and Google are equipped with the correct technology resources to ship and execute extensive code but a normal website might not. Talking about the density of the code, to our surprise Facebook runs on 62 million lines of code while Google has 2 billion code lines!
The way to fix this is simple. Clean the codes as much as you can by discarding unnecessary empty new lines, white spaces, inline stylings, and comments.
Excess HTTP Requests
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The technique of caching makes the website load faster every time it is revisited. The browser stores frequently used data in the cache memory and so it doesn’t have to download or load the files each time. Thus, an accurate caching technique prevents this avoidable disadvantage making sure that the user experience is not ruined.
However, to fix this issue you can consider implementing browser or HTTP caching along with server-side caching to improve the performance.
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We know that websites are too important for a business to function and grow. However, there are certain things on the website as well other than the design and the aesthetics can fail you to get the required traffic and conversion rate on the website. Thus, ensure that the website loads in time to retain the customers from shutting down or redirecting towards other similar websites. There is no space for failures when you are dealing or contracting directly with the customers.