Why Keywords Are Still So Very Important for SEO

For SEO, keywords still matter. Read about why SEO keywords should be the foundation of your content to address and satisfy searchers' needs.

Are keywords still important for search engine optimization (SEO)?

Do keywords even matter to Google anymore?

The short answer: Absolutely.

The longer answer: Keep reading.

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What Are SEO Keywords?

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic.

Your audience uses them when searching for something related to your brand.

When effectively researched and optimized, keywords act as a conduit to connect your target audience with your website.

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Whether you’ve heard this a few times already or your first is yet to come, “Keywords are dead” is a phrase that continues to barge its way into SEO circles.