With on-page SEO, you have several different ranking factors. You want to optimize all these factors. Taking the time to optimize each of these factors will improve your rankings in search results and make your website more competitive and difficult to beat.
On-page optimization factors you should focus on include:
URL
Title tag
Meta description
Keep reading to learn how to do on-page optimization for each of these on-page SEO factors!
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How to optimize for on-page SEO
Now that you know what factors influence your on-page SEO, you can start optimizing them. Remember, it will take time to optimize your site, as well as see the results from it. Following best practices for these factors, however, will help you create a website that can endure algorithm updates.
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A meta description doesn’t influence your on-page optimization directly. It’s a feature that helps users, however, learn more about your page. The fact that Google will bold user search terms that appear in your meta description is another reason to optimize your meta description for on-page SEO.