Entrepreneurship Syllabus


Star College of Harbin Normal University

Department of Applied Business Studies

# 1 , Room 343


Course Syllabus:

Starting a New Business



Lecturer: Octavio N. Carias       .                                                              Semester: Fall Term , 2009

E-mail: tavs@live.com Office Hours: By Appointment                       Call: 13804512753



Course description:

This course will provide a broad overview of the world of business preparing students for various specialization studies. Treatment will focus on business organizations in general, including the objectives and overall responsibilities of business enterprises within their social and economic context. The functional areas of personnel, accounting, marketing, production and finance will be introduced. Students will learn the language of the business world and the legal forms of business ownership.


Learning outcomes:

Students can identify and apply the basic concepts of business.

Students understand about the function area of business and how they interact.

Students will familiar with many critical issues in business including globalization, ethics and social responsibility, production innovation, diversity, supply chain management, and e-business.

The team and teamwork and how important it is to venture success



• Starting a New Business (4th Edition), written by Jeff Madura


Instructional Methods:

All English skills, writing, reading, listening, and speaking, are required in class. So, the students will have chanced to practice all integrated skills through class instruction, individual or group discussion and presentation, writing ,group activities, term project presentation, team building business skills. Students are expected to read all assigned materials prior to participating in class.

As the schedule was set, all students need to do the assignments every week, both in group and individual. Those assignments such as class discussions, class participations, class homework, quizzes. The homework will be assigned in class.


Teaching Equipments:

Power Point

Video and Audio Clips if available

Articles from English Business Newspaper / Internet


Mark Allocations:

50%  Homework , Projects , Attendance and Presentations

50 % Coursework & Final


Total 100 Marks


Course Requirements:

100 % Class Participation

Oral Presentation

Homework & Projects


Attendance Requirements:

• The student who comes to class and late for 15 minutes will be mark absent.

• The student who has 11 absences will get grade “F” for this course



It will be posted soon.


Course Schedule





August 25




Ø      Course preview

Ø      Class activities

Ø      Explain grading system and Coursework

August 27

Selecting a Form of Business Ownership

Ø      Sole Proprietorship

Ø      Partnership

Ø      Interactive Questions

September 1

Business Seminar #1

Ø      Orientation

Ø      Seminar preview

Ø      Explain topics covered


September 3

Selecting a Form of Business Ownership (Continuation)

Ø      Corporation

Ø      How Ownership Can Affect Return and Risk

Ø      Interactive Questions



September 8

Business Seminar #2

Ø      Interactive Discussion with the teacher


September 10

Selecting a Form of Business Ownership ( Continuation)

Ø      How Ownership Can Affect Return and Risk ( continuation)

Ø      Obtaining Ownership

Ø      Unit Review



September 15

Business Seminar #3

Group Work

Ø      American Business in the Global Economy

Ø      Corporate Governance, Ethics and Social Responsibility

Ø      The Legal Environment of American Business

Ø      Entrepreneurial Thinking : A U.S. Context

Ø      Business Innovation through Advanced Information Technology

Ø      Customer Focus in U.S. Business Culture


September 17

Entrepreneurship and Business Planning

Ø      Review

Ø      What is Entrepreneurship?

Ø      What is Entrepreneur?

Ø      Concepts and definitions


September 22

Business Seminar #4

Group Work:

Ø      Business Ethics

Ø      American Business Culture

Ø      European Business Culture

Ø      Risk Management

Ø      Entrepreneurial Thinking

Ø      Secrets of a Successful Business


September 24

Entrepreneurship and Business Planning ( continuation)

Creating New Business

Ø      Online resource for creating Business

Ø      Advantages and Disadvantages of being an Entrepreneur

Ø      Entrepreneurial Profile

Ø      Case: Deciding whether to create a new business



September 29





October 1





October 6








October 8

Assessing Market Condition

Ø      Demand

Ø      Competition

Ø      Global Business : Assessing a Market from a Global Perspective

Ø      Summary of Market conditions

Ø      Case: How to Capitalize on Market Conditions



October 13


Business Seminar #7




October 15

Developing a Competitive Advantage

Ø      Key advantages

Ø      Using the internet to create a competitive advantage

Ø      Advantages of web-based business


October 20


Business Seminar #8




October 22

Ø      Expenses of a web-based business

Ø      Using SWOT analysis to develop a competitive advantage

Ø      Case: Decision making- Developing a competitive advantage



October 27


Business Seminar #8



October 29

Developing the Business Plan

Ø      Assessment of the business environment

Ø      Management plan


November 3


Business Seminar #9




November 5

Developing the Business Plan (continuation)

Ø      Marketing plan

Ø      Financial Plan

Ø      Online resources for developing a business plan



November 10


Business Seminar #10




November 12

Developing the Business Plan (continuation)

Ø      Summary

Ø      Assessing a business plan

Ø      Case: Deciding on a business plan



November 17


Business Seminar #11





November 19

Risk Management by Entrepreneurs

Ø      Reliance on one customer , supplier ,key employee

Ø      Exposure to E-risk

Ø      Case: How to manage risk



November 24


Business Seminar #12




November 26


Cases for review – Developing a business plan and Critical thinking questions for pair work.



December 1


Business Seminar #13





December 3

Background on Products

Ø      Product line

Ø      Product mixed

Ø      Improving the convenience of the product

Ø      Product life cycle

Ø      Case: Deciding the product line and mix



December 8


Business Seminar #14



December 10

Ø      Identifying a Target Market

Ø      Factors affecting the size of a target market

Ø      The use of E-marketing to expand the target market

Ø      Case: Deciding on the target market


December 15


Business Seminar #15




December 17

Creating New Products

Ø      Use of marketing research to create new products

Ø      Use of development to create products

Ø      Steps necessary to create a new product

Ø      Case: Creating a new product


December 22


Business Seminar #16




December 24

Product Differentiation

Ø      Unique product design

Ø      Unique packaging

Ø      Unique branding

Ø      Case: Differentiating the product


December 29


Business Seminar #17



December 31