Entrepreneurship Syllabus

  

Star College of Harbin Normal University

Department of Applied Business Studies

# 1 , Room 343

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Course Syllabus:

Starting a New Business

(Entrepreneurship)

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Lecturer: Octavio N. Carias       .                                                              Semester: Fall Term , 2009

E-mail: tavs@live.com Office Hours: By Appointment                       Call: 13804512753

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Course description:

This course will provide a broad overview of the world of business preparing students for various specialization studies. Treatment will focus on business organizations in general, including the objectives and overall responsibilities of business enterprises within their social and economic context. The functional areas of personnel, accounting, marketing, production and finance will be introduced. Students will learn the language of the business world and the legal forms of business ownership.

 

Learning outcomes:

Students can identify and apply the basic concepts of business.

Students understand about the function area of business and how they interact.

Students will familiar with many critical issues in business including globalization, ethics and social responsibility, production innovation, diversity, supply chain management, and e-business.

The team and teamwork and how important it is to venture success

 

Textbooks:

• Starting a New Business (4th Edition), written by Jeff Madura

 

Instructional Methods:

All English skills, writing, reading, listening, and speaking, are required in class. So, the students will have chanced to practice all integrated skills through class instruction, individual or group discussion and presentation, writing ,group activities, term project presentation, team building business skills. Students are expected to read all assigned materials prior to participating in class.

As the schedule was set, all students need to do the assignments every week, both in group and individual. Those assignments such as class discussions, class participations, class homework, quizzes. The homework will be assigned in class.

 

Teaching Equipments:

Power Point

Video and Audio Clips if available

Articles from English Business Newspaper / Internet

 

Mark Allocations:

50%  Homework , Projects , Attendance and Presentations

50 % Coursework & Final

 

Total 100 Marks

 

Course Requirements:

100 % Class Participation

Oral Presentation

Homework & Projects

 

Attendance Requirements:

• The student who comes to class and late for 15 minutes will be mark absent.

• The student who has 11 absences will get grade “F” for this course

 

Coursework:

It will be posted soon.

 

Course Schedule

Lesson

 

 

 

August 25

 

 

Orientation

Ø      Course preview

Ø      Class activities

Ø      Explain grading system and Coursework

August 27

Selecting a Form of Business Ownership

Ø      Sole Proprietorship

Ø      Partnership

Ø      Interactive Questions

September 1

Business Seminar #1

Ø      Orientation

Ø      Seminar preview

Ø      Explain topics covered

 

September 3

Selecting a Form of Business Ownership (Continuation)

Ø      Corporation

Ø      How Ownership Can Affect Return and Risk

Ø      Interactive Questions

 

 

September 8

Business Seminar #2

Ø      Interactive Discussion with the teacher

 

September 10

Selecting a Form of Business Ownership ( Continuation)

Ø      How Ownership Can Affect Return and Risk ( continuation)

Ø      Obtaining Ownership

Ø      Unit Review

 

 

September 15

Business Seminar #3

Group Work

Ø      American Business in the Global Economy

Ø      Corporate Governance, Ethics and Social Responsibility

Ø      The Legal Environment of American Business

Ø      Entrepreneurial Thinking : A U.S. Context

Ø      Business Innovation through Advanced Information Technology

Ø      Customer Focus in U.S. Business Culture

 

September 17

Entrepreneurship and Business Planning

Ø      Review

Ø      What is Entrepreneurship?

Ø      What is Entrepreneur?

Ø      Concepts and definitions

 

September 22

Business Seminar #4

Group Work:

Ø      Business Ethics

Ø      American Business Culture

Ø      European Business Culture

Ø      Risk Management

Ø      Entrepreneurial Thinking

Ø      Secrets of a Successful Business

 

September 24

Entrepreneurship and Business Planning ( continuation)

Creating New Business

Ø      Online resource for creating Business

Ø      Advantages and Disadvantages of being an Entrepreneur

Ø      Entrepreneurial Profile

Ø      Case: Deciding whether to create a new business

 

 

September 29

 

NATIONAL HOLIDAY

 

 

October 1

 

NATIONAL HOLIDAY

 

 

October 6

 

NATIONAL HOLIDAY

 

 

 

 

 

October 8

Assessing Market Condition

Ø      Demand

Ø      Competition

Ø      Global Business : Assessing a Market from a Global Perspective

Ø      Summary of Market conditions

Ø      Case: How to Capitalize on Market Conditions

 

 

October 13

 

Business Seminar #7

 

 

 

October 15

Developing a Competitive Advantage

Ø      Key advantages

Ø      Using the internet to create a competitive advantage

Ø      Advantages of web-based business

 

October 20

 

Business Seminar #8

 

 

 

October 22

Ø      Expenses of a web-based business

Ø      Using SWOT analysis to develop a competitive advantage

Ø      Case: Decision making- Developing a competitive advantage

 

 

October 27

 

Business Seminar #8

 

 

October 29

Developing the Business Plan

Ø      Assessment of the business environment

Ø      Management plan

 

November 3

 

Business Seminar #9

 

 

 

November 5

Developing the Business Plan (continuation)

Ø      Marketing plan

Ø      Financial Plan

Ø      Online resources for developing a business plan

 

 

November 10

 

Business Seminar #10

 

 

 

November 12

Developing the Business Plan (continuation)

Ø      Summary

Ø      Assessing a business plan

Ø      Case: Deciding on a business plan

 

 

November 17

 

Business Seminar #11

 

 

 

 

November 19

Risk Management by Entrepreneurs

Ø      Reliance on one customer , supplier ,key employee

Ø      Exposure to E-risk

Ø      Case: How to manage risk

 

 

November 24

 

Business Seminar #12

 

 

 

November 26

 

Cases for review – Developing a business plan and Critical thinking questions for pair work.

 

 

December 1

 

Business Seminar #13

 

 

 

 

December 3

Background on Products

Ø      Product line

Ø      Product mixed

Ø      Improving the convenience of the product

Ø      Product life cycle

Ø      Case: Deciding the product line and mix

 

 

December 8

 

Business Seminar #14

 

 

December 10

Ø      Identifying a Target Market

Ø      Factors affecting the size of a target market

Ø      The use of E-marketing to expand the target market

Ø      Case: Deciding on the target market

 

December 15

 

Business Seminar #15

 

 

 

December 17

Creating New Products

Ø      Use of marketing research to create new products

Ø      Use of development to create products

Ø      Steps necessary to create a new product

Ø      Case: Creating a new product

 

December 22

 

Business Seminar #16

 

 

 

December 24

Product Differentiation

Ø      Unique product design

Ø      Unique packaging

Ø      Unique branding

Ø      Case: Differentiating the product

 

December 29

 

Business Seminar #17

 

 

December 31

 

FINAL