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What is social media marketing?

Many people believe that social media and social networks are synonymous words that mean the same thing. Are you one of them? If so, in this post, we want to give you all the information to get out of your doubts and discover that this concept ... goes much further! 

Social media is the set of resources, platforms, applications, and media through which the brands can build your plan Inbound Marketing. In addition to exchanging information, generate conversation and establish contacts with all possible users interested in interacting with the brand.  

However, although the name can be confusing, social media is social networks and includes websites, forums, blogs, etc. Despite this, social networks take on the greatest role when establishing our inbound marketing strategy. But why?  

Social media helps create and especially to strengthen the link between the public and the brand. Today, for many people, social networks are where they spend most of their time on the Internet. Being present and active on the same sites as users encourages proximity and can help us eliminate barriers between the public and the brand. And this is one of the main objectives of our inbound marketing strategy.

How to use social media to accompany my Inbound strategy?

It is also important to understand, at this point, how the concept of marketing is applied and related to social media. This part of the strategy includes the marketing that every brand carries out on social networks through actions that make their products or services known to users. This will help to be able to capture the target audience and be in constant contact with them, even get feedback from them in real-time.  

That is why focusing part of our Inbound Marketing strategy on social media and, more specifically, on social networks will help us generate a good relationship with our audience. What this tool allows us to create immediate contact, dialogue in real-time with the brand, and help users make a decision more quickly since, in the times we live in, we have become accustomed to wanting an immediate response when we look for something on the Internet. That is why it is important to know that these answers will be provided to us by the social networks themselves, the blogs, or even the brand's own website that has a direct chat.  

Regarding social networks, it is important to know how we have to position ourselves more strongly than others, depending on the target audience we want to reach. Our brand doesn't need to be found in each of the social networks in the world, but in those that will make us win over users. 

For example, if we want to attract a younger audience (read more about it here: https://app-promotion.net/mobile-advertising-payable-ads/), it will be a good idea to develop a large part of our strategy on Instagram or YouTube, which are the platforms that most consume this type of user. On the other hand, if we want to target another more adult audience, it would be convenient for many of our social media plans to be developed on Facebook. 

Therefore, we will have to assess which networks may be most useful for our Inbound Marketing strategy and know-how to develop our social media plan that will make us achieve the objectives that we have been naming throughout the post. 

 As we have already mentioned, social networks will be the main engine of our inbound marketing strategy. Still, they will not constitute the whole plan since other social media tools can be handy for boosting our brand on the Internet with the Inbound Marketing technique that we have chosen. We are now going to detail other tools that can be used to accompany the actions in social networks that we have seen previously.  

First of all, our brand's website will be one of the tools that will also be very useful for our social media strategy. As we have commented previously, the networks will allow generating traffic to our website and, therefore, to our products or services. For this reason, our web platform must be clear and concise, showing the characteristics of our products or services, visually attractive for the user, and that has customer service where we can resolve any doubts that may arise.  

Another option that we can also consider would be creating a blog or an app using android app promotion services, which can be accessed through our website. This can include posts accompanied by videos or images that explain the purpose of our brand, who we are, or how our products or services work. This will help users decide on our brand. Finding a place where it is explained in detail and has visual support (videos or images) will be valuable for our target audience. 

Benefits of having a social media strategy in our Inbound plan

In summary, we can say that social media is a fundamental part of the Inbound Marketing strategy that our brand is carrying out, since, in addition to having the most immediate news, it will have other significant benefits such as:  

  • Dissemination: they are a precious channel to make ourselves known to our target audience. This will help us increase the number of visits to our website, and therefore, the knowledge of our services. 
  • Promotions and offers: we can attract users to become our customers by launching promotions and offers on our social networks. We can also take advantage of the effect of virality that we have mentioned before to give our brand a greater diffusion.
  • Knowledge of the brand: through social networks, we can give users information so that they know our brand through the platforms they themselves use daily.
  • In addition, it is also important to take into account the benefits that social networks will offer us when developing part of our strategy in them, among which we can highlight:
  • Help create a community between users both in the short and long term. 
  • Be aware of the main trends and be able to anticipate the launches of other brands. 
  • Generate quality traffic through social networks to our website, which we can later capture to convert them into leads. 
  • Social networks straightforwardly allow virality since users can share the content with others immediately. It will make our products or services go further thanks to the recommendations. 

With all this, we can conclude that both social networks, such as our website, our blog, or any other resource that allows us to communicate with the user and help them become a customer, are part of the social media that will help us to promote our brand through Inbound Marketing strategy.